Soon after that party, we created Beardbrand in order to come together beardsmen and build a residential district.

Most people first started down with a blog, a YouTube route, and a Tumblr writings. On these systems we contributed my favorite understanding of raising a beard and provided style inspiration for others. Fundamentally, the aim were the particular resources required for boys a taste of self-assured about increasing their particular hairs, and I also also would like to ending the adverse stereotypes about beardsmen becoming idle or unkempt.

Most of us went on blogging, producing video, and Tumbling for a couple of many months. It absolutely was very satisfying to discuss my experiences of cultivating out of the yeard, and connecting along with other individuals that struggled with simple same difficulties. Hopefully my own keywords assisted those expanding beards have the devices should use hair on your face at the office, in the home, and around their friends.

Beardbrand was actually tiny at this juncture, but i usually have a bigger sight for exactley what it could get. Many of us would question the chance of the organization and refer to it a distinct segment sector with no area for expansion (no pun meant). They will check with, “what happens when this hairs trend concludes?” The easy response to this real question is; “the shave trend is definitely finishing currently, and Beardbrand are going to be major the bill.”

Through 2012 Beardbrand matured little by little and naturally. It actually was toward the conclusion the season that all of the the parts would fall into room that let Beardbrand to blow up.

Eric Bandholz

Lindsey Reinders

Jeremy McGee


In fall season of 2012, I been to a Startup month show in Spokane, WA. I’d this concept for a bearded tv set variety that profiles amazing beardsmen all over the world. We would examine latest urban centers and people, and tell extraordinary articles. We pitched the actual concept and had gotten many positive suggestions, although not sufficient to have the ability to fight. Rather, my destiny transformed, and I also signed up with a team that has been encouraged by Lindsey Reinders. That professionals found a small grouping of skilled folk – including Jeremy McGee.

It absolutely was this Startup few days draw that united all of us and we also learn that the three among us work well along. Indeed, the team is hence effective which we ended establishing perfect app for its challenge. Lindsey, Jeremy, and I lasting in which to stay reach and vowed to start out with a business jointly.

Beardbrand’s group would be moving along as regular, as soon as would be gotten in touch with by an innovative new York era reporter. The reporter had been carrying out a tale on beard maintenance systems and hoped for simple skills. She was also pleased by using the tiny area which was needs to expand. The debate with her am the catalyst that officially brought the group along to launch the Beardbrand store.

Image via Paul Stocker

Beardbrand would be showcased in another York instances article and employed that facts as a catalyst to produce a shop.

Our very own just located organization bootstrapped the business and going with best $30 and a commitment from a seller. You hustled and pieced jointly a store which founded the day ahead of the document announce.

From that night, business is growing constantly month in thirty day period. We have done it by connecting using our consumers by delivering great products and service. All of us do things the outdated fashioned form – we purchase our supply, reply to all of our customers, and sell simply products you physically trust.

Lindsey Reinders manages the product purchase and sweeping management; Jeremy McGee protects procedures and strategy; and I also’m the spokesman and advertising person. Collectively we develop a united and effective staff, often on the same webpage in connection with the visualization, growth, and mindset for the organization.

your EYES

We were sick and tired of beards being left to kitschy, low-cost items. You sense those things will be the reasons lots of people think beards tends to be a fad. Beardbrand desires put high-quality merchandise for beardsmen. Our brushing production make use of natural basic products therefore want all of our customers to own having a positive exposure to their own beards – bad goods normally help out with that regard.

And promoting terrific products and program, we’d like to change up the method community examines beardsmen. You may still find corporations that call for males to groom, as there are bad language used towards beardsmen that nevertheless lingers in the heritage. Such as, the expression “clean-shaven” should really be “completely-shaven” or “beardless.”

These improvements devote some time, but advancements is being earned. Just recently Disney alleviated their own insurance on beards alongside providers happen to be joining complement. We’re not able to do that by yourself, and we need you to allow us to alter community. Relate genuinely to us all by signing up for the subscriber list below, and most importantly – hairs on!


EXPERIENCE ACCOUNT: to switch how society views beardsmen.

OBJECTIVE ASSERTION: In making males exceptional.

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